LAaroe Vol.6
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LA aaroe
Whether minor tweaks or the full treatment, staging a home usually focuses on making it appealing to the widest range of potential buyers. But sometimes, things get a lot more specific — and challenging —as they recently did in Venice. Read on.
John Aaroe
Superhero staging in Silicon Beach

Most people think of staging a home as de-cluttering, touchup painting, and bringing in a few nice accessories and plants. But when the home is a $3.75 million Venice knockout and the ideal buyer has a very specific profile, staging goes far beyond the basics — in this case, into a different universe.
Set a block from the beach, the stunning 4,200 square foot multi-level contemporary on South Venice Boulevard had more than great contemporary design and a big, spectacular rooftop view terrace. It also had the flexible live/work space prized by the young, successful technology and entertainment innovators who are pouring into Silicon Beach. In a few short years, Santa Monica, Venice, Playa Vista, Westchester and Marina del Rey have become home to over 500 tech companies, from startups to biggies like Google, Yahoo, YouTube, BuzzFeed and AOL. Today, the region is considered the second- or third-largest tech hub in the world. more »

Ah yes, there’s no mistaking those sleek lines. That powerful acceleration. Those ... very large teeth?? You’re not in a showroom — you’re in the new Rainforest of the Americas exhibit at the LA Zoo. Enjoy. And remember to breathe. more »

A group of wonderful non-profit organizations were awarded gifts from the Aaroe Community Foundation this month. “Our Foundation is the heart and soul of our company,” says Founder John Aaroe. Meet the latest grant recipient more »

The LA River is just now being reclaimed, and the fun has already started. Bike/kayak tours opened Memorial Day in Elysian Valley (aka Frogtown). If you go, we guarantee you’ll have no regrets. But very possibly egrets more »

How's the real estate market? Make informed decisions about real estate. Watch one-minute videos, read the latest data on over 65 areas in LA, or go straight to the answers by calling an Aaroe agent. more »
Featured listings & Open Houses
425​40 ​Pac​ifi​c C​oas​t H​igh​way​ | ​Mal​ibu​ | ​$4,​425​,00​0
Rene Wiebensohn  more »
102​95 ​Cre​sta​ Dr​ive​ | ​Che​vio​t H​ill​s ​| $​6,9​95,​000
Sally Forster Jones  more »
Ope​n S​und​ay ​2 -​ 5P​M
200​ Lo​rin​g A​ven​ue ​| L​itt​le ​Hol​mby​ |​ $8​,00​0,0​00
Aaron Kirman & Allen Roth  more »
108​31 ​Por​tof​ino​ Pl​ace​ | ​Bel​ Ai​r ​| $​3,8​50,​000
Grace Mitnick  more »
925​0 H​aze​n D​riv​e |​ Be​ver​ly ​Hil​ls ​P.O​. |​ $1​1,7​50,​000
Sally Forster Jones  more »
193​5 N​ort​h C​urs​on ​Pla​ce ​| S​uns​et ​Str​ip ​ | ​$2,​198​,00​0
Courville & Fung  more »
891​3 A​shc​rof​t A​ven​ue ​| S​uns​et ​Str​ip ​| $​1,9​95,​000
Brian Mazurkiewicz  more »
721​8 M​ulh​oll​and​ Dr​ive​ | ​Hol​lyw​ood​ Hi​lls​ |​ $4​,09​5,0​00
Clinton & Todd Team  more&nbnbsp;»
110​0 A​lta​ Lo​ma ​Roa​d #​504​ | ​Wes​t H​oll​ywo​od ​| $​1,0​95,​000
Melinda & Scott Tamkin  more »
294​82 ​Mal​ibu​ Vi​ew ​Cou​rt ​| A​gou​ra ​| $​2,9​47,​000
Donovan Healey  more »
Ope​n S​und​ay ​2 -​ 5P​M
416​9 G​ree​nbu​sh ​Ave​nue​ | ​She​rma​n O​aks​ | ​$2,​399​,00​0
Jennifer Lerner  more »
Ope​n S​und​ay ​2 -​ 5P​M
22 ​Tol​uca​ Es​tat​es ​Dri​ve ​| T​olu​ca ​Lak​e |​ $3​,99​9,0​00
Craig Strong  more »
Ope​n S​und​ay ​2 -​ 5P​M
921​ Po​ppy​ St​ree​t |​ Hi​ghl​and​ Pa​rk ​ | ​$89​9,0​00
Nicola & Frank Gargani  more »
Ope​n S​und​ay ​2 -​ 4P​M
715​ Oa​k C​res​t D​riv​e |​ Si​err​a M​adr​e |​ $2​,95​0,0​00
Paula Walker  more »
424​2 O​akw​ood​ Av​enu​e |​ La​ Ca​nad​a F​lin​tri​dge​ | ​$6,​995​,00​0
The Reisbeck Brothers  more »
114​1 N​ort​h C​hes​ter​ Av​enu​e |​ Pa​sad​ena​ | ​$98​5,0​00
Sarah Rogers  more »
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Beverly Hills, California 90212
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