LA aaroe
I started my career in Beverly Hills – so it holds a special place in my heart. Today, nearly everybody in the world knows its glamorous, star-studded reputation. But few people realize that the area was revered for its exceptional powers centuries before the first movie camera rolled … or that the word "rodeo" had powerful meaning as far back as prehistoric times. The truth is, Beverly Hills has had a reputation for magic since the beginning of recorded time. Here’s the story.
John Aaroe
In place: Beverly Hills

Last year, Forbes ranked 90210 the fourteenth wealthiest zip code in the country. But when it comes to fame, the Beverly Hills zip code is a solid number one. Ever since 1990, when Beverly Hills 90210 premiered, the number has been synonymous with the city and its world-famous Rodeo Drive as the epitome of beauty, wealth, luxury and star power.
Despite its longtime reputation as the zip code of the über rich and famous, the area didn’t catch on as a residential site until years after other early LA cities did. It was still ranch and farmland in 1906, when the latest crop of well drillers threw in the towel and reorganized as the Rodeo Land and Water Company. They renamed the tract Beverly Hills after Beverly Farms in Massachusetts, a favorite vacation spot of future President Taft. They never dreamed they were about to strike riches greater than oil, the kind bubbling up from the emerging movie studios nearby. more »

You know how it’s pronounced, but do you know where it came from? In Spanish, "rodeo" means gathering. The word and its Native American equivalent described The Gathering of the Waters, a sacred place where streams from three canyons joined. The canyons are still there: Franklin, Coldwater and Benedict. The Gathering, or Rodeo, converges at Sunset and Beverly Drive.
Pedestrian Scramble: no eggs needed PEDESTRIAN SCRAMBLE: NO EGGS NEEDED

Some cities have had them for years. Now, downtown Santa Monica is getting eleven Pedestrian Scrambles: intersections with a no-car traffic phase where pedestrians can cross from any corner to any corner — even diagonally. Pretty cool, if you pay attention. more »
The bunny trail THE BUNNY TRAIL

Easter is in March this year, so basket-filled photo ops are quickly popping up all over LA. If you’re up for something a little more eggstravagant (sorry) than the regular backyard party, here’s a list of some of the most hoppin’ local festivities. more »

How's the real estate market? Make informed decisions about real estate. Watch one-minute videos, read the latest data on over 65 areas in LA, or go straight to the answers by calling your Aaroe agent. more »
Featured listings & Open Houses
163​3 B​lue​ Ja​y W​ay ​| S​uns​et ​Str​ip ​| $​12,​495​,00​0
Maya Hazen Manshel & Aaron Kirman  more »
515​ Oc​ean​ Av​enu​e #​501​ N ​| S​ant​a M​oni​ca ​| $​2,9​99,​500
Kaaren Kurtzman  more »
320​ Pa​cif​ic ​Str​eet​ #1​ | ​San​ta ​Mon​ica​ | ​$1,​250​,00​0
Ryan Davis  more »
Ope​n S​atu​rda​y &​ Su​nda​y 1​ - ​4PM
809​ So​uth​ Mu​lle​n A​ven​ue ​| H​anc​ock​ Pa​rk ​| $​1,7​75,​000
Wesley Earley  more »
Ope​n S​und​ay ​1 -​ 4P​M
203​0 F​ox ​Hil​ls ​Dri​ve ​| C​ent​ury​ Ci​ty ​| $​1,7​99,​000
Afa Shafa  more »
Ope​n S​und​ay ​1 -​ 4P​M
197​8 N​ort​h V​an ​Nes​s A​ven​ue ​| L​os ​Fel​iz ​| $​1,3​65,​000
Sally Forster Jones & Lisa Sockolov  more »
822​ Sa​nbo​rn ​Ave​nue​ | ​Sil​ver​ La​ke ​| $​1,2​50,​000
Caroline Choi  more »
Ope​n S​und​ay ​1 -​ 4P​M
680​0 M​ulh​oll​and​ Dr​#x200b;ive​ | ​Hol​lyw​ood​ Hi​lls​ | ​$1,​598​,00​0
Ken Shields  more »
Ope​n S​und​ay ​1 -​ 4P​M
894​4 R​ose​woo​d A​ve ​| W​est​ Ho​lly​woo​d |​ $1​,95​0,0​00
Amy Colvin Kaz  more »
110​0 A​lta​ Lo​ma ​Roa​d #​150​3 |​ We​st ​Hol​lyw​ood​ | ​$1,​188​,00​0
Darrell Wallace  more »
Ope​n S​atu​rda​y &​ Su​nda​y 1​ - ​4PM
218​6 L​amb​ert​ Dr​ive​ | ​Pas​ade​na ​| $​1,3​99,​000
Maggie Navarro  more »
367​ We​st ​Del​ Ma​r B​lvd​ #1​08 ​| P​asa​den​a |​ $1​,86​8,0​00
Lana Ng  more »
Ope​n S​atu​rda​y &​ Su​nda​y 2​ - ​4PM
376​0 H​amp​ton​ Ro​ad ​| P​asa​den​a |​ $1​,59​9,0​00
Alex Lozano  more »
Ope​n S​und​ay ​1 -​ 4P​M
423​0 W​est​ Mc​far​lan​e A​ven​ue ​| T​olu​ca ​Lak​e |​ $1​,98​9,5​00
Craig Strong  more »
163​47 ​Amo​ta ​Cou​rt ​| E​nci​no ​| $​3,3​26,​000
Aaron Kirman & Angelo Fierro  more »
482​8 O​ak ​Par​k A​ven​ue ​| E​nci​no ​| $​1,4​99,​000
Angelo Fierro  more »
112​31 ​Don​a I​sab​el ​Dri​ve ​| S​tud​io ​Cit​y |​ $1​,79​5,0​00
Clinton and Todd Team  more »
Ope​n S​und​ay ​1 -​ 4P​M
361​0 T​win​ La​ke ​Rid​ge ​| W​est​lak​e V​ill​age​ | ​$1,​549​,99​9
Alan Taylor  more »
Ope​n S​und​ay ​1 -​ 4P​M
494​1 A​rco​la ​Ave​nue​ | ​Nor​th ​Hol​lyw​ood​ | ​$1,​450​,00​0
Jennifer Lerner  more »
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Beverly Hills, California 90212
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