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Diana Hong
La Canada Flintridge Office

ABOUT

Diana Hong brings a client-centered approach to the industry, working diligently to help each client achieve their real estate goals. Having personally been involved in the selling and purchasing of homes as well as remodeling and building a home from the ground up, she knows what it takes to make su ... read more »

Diana Hong brings a client-centered approach to the industry, working diligently to help each client achieve their real estate goals. Having personally been involved in the selling and purchasing of homes as well as remodeling and building a home from the ground up, she knows what it takes to make sure her clients experience a successful and smooth transaction. She brings her background as an educator to connect with clients on a personal level, bringing customized attention, strategic planning, and accountability to each negotiation.

Diana graduated from UCLA with a degree in Economics. She is knowledgeable in the LA area as she has lived in Los Angeles, Brentwood, Studio City, Glendale, and Pasadena. She has fond memories of growing up in La Canada and currently resides there with her husband and two girls. Diana went through the La Canada school system and taught in the district as well. She is deeply embedded in the community through her involvement at her daughters’ school PTA, the National Charity League, and as a Director for the La Canada Flintridge Educational Foundation. On her time off, Diana enjoys entertaining friends and family, lazy afternoon walks to Town Center with her family, and practicing yoga. read less «

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Recently Sold

SOLD
4359 Fairlawn Drive | La Canada Flintridge
Last listed at $1,899,000
SOLD
4857 Commonwealth Avenue | La Canada Flintridge
Last listed at $1,695,000
SOLD
35 N. Raymond Avenue #214 | Pasadena
Last listed at $698,000

Reviews

Our property was unique: an upscale, hip, true urban loft that would appeal to only a small segment of the market. Diana developed a profile of the perfect match, and designed a marketing strategy to attract that buyer. Not only did she achieve a successful sale, but she did so at a typically slow time of year. Diana worked tirelessly, attending to every detail. For example, when she reviewed the initial staging, she saw how a few creative tweaks would greatly increase the appeal to our target buyer. She directed all of the work to restore the condo to like-new condition, including all of the repairs, painting, and refurbishment of the polished concrete floors. She guided us through all of the paperwork, taking time to explain things fully and answer all of our questions. She made the whole process painless for us sellers — there was virtually nothing for us to do except sign documents.
- Jeff
While we were looking for our retirement home, Diana made sure we were up to date with the latest properties for sale. We had been looking for a long time, so as soon as Fairlawn came on the market, Diana knew it was perfect for us. We were involved in a multiple offer situation, but Diana made sure we were the winning bid with her professional follow-up, strategy, and persistence. The escrow process was smooth all the way around. We were always kept up to date on the process and any issues that came up in a timely manner. We felt very comfortable that Diana was looking out for our best interests and was even able to get credits from the seller for issues that came up during inspections. We definitely would recommended Diana for any real estate needs.
- Suzie
Thanks to Diana, we found our dream home! I am so grateful to have had her as my realtor, tirelessly advocating for us with every opportunity she got. She absolutely had our best interest in mind. As a new home buyer, there were more than a few times I felt completely overwhelmed by the whole process. She was cool and calm throughout the process, patiently guiding us through the pros and cons of each home, helping us make some truly great decisions. She was responsive, communicated with us regularly, and was so easy to work with. She’s a wiz at negotiation as well. We ended up getting more than we anticipated in our purchase! We can’t be happier with the whole process Diana guided us through. Diana was able to find us our dream home in my favorite town, and we are thoroughly enjoying our gorgeous new home. We are so thankful to have had her on our side! You won’t regret going with Diana!
- Ashley M.
I am thrilled to write a review for Diana. She's a natural! I've worked with many seasoned Realtors, and can say that she handled our search and purchase like the best of them. The process included a few kinks that I hadn't run across before, and Diana's research and diligence helped us clear those hurdles beautifully. Diana patiently guided us to many homes in the Pasadena-Glendale-La Cañada area, and helped us tremendously in developing a picture of exactly what we wanted. We finally bid on one house that we loved, but were outbid by an offer that was wildly over asking. We bid on a second house that we loved just as much, but declined the seller's counteroffer after Diana counseled us on some terms that would not have worked out in our favor. The third house was a charm — it is absolutely perfect! We moved in last month and are continuously delighted that every feature suits our lifestyle more than we could have imagined. Diana took us through the purchase process without a hitch. The transaction went so smoothly that — perhaps in gratitude — the seller left some very nice items for us that were not even part of the deal. When faced with a delicate, sensitive point, Diana knew where to go and who to consult with to get her answers. It's the mark of a smart person to know when consultation is warranted and where to go to get it. I have another transaction coming up and won't think twice about having Diana handle it.
- Barbara Hauser